Sulwhasoo's iconic bestselling serum has undergone a reformulation as the brand continues to maintain its footprint as a pioneer in high performance, luxurious formulas rooted in traditional Asian wisdom. Backed by 23 years of research and new datamining technology, this formula delivers the perfect combination of ingredients for optimized anti-aging and hydrating benefits. Results can be seen in just 4 weeks, addressing many visible skin concerns for a healthy glow.
This best-selling K-beauty serum is the coveted step to getting a visibly smooth, glass skin-level glow--now elevated to perfection with a glossy exterior for a more luxurious look and feel. The secret is in JAUM Activator™, a masterfully blended complex of 5 precious herbs that improves the look of skin’s hydration, brightness, radiance, translucency, visible wrinkles, and moisture barrier. The new formula still delivers everything the previous formula offered, but with improved anti-aging benefits that help make your skin look more radiant than ever.