About Us
We believe that beauty is not just about appearances, but it’s a journey of self-care, self-expressions and feeling confident in your own skin. We are passionate about bringing you the best of Korean skincare and beauty products, empowering you to discover and embrace self-care rituals.
After finishing my studies, I wanted to create something meaningful — something I truly cared about. I struggled with very dry skin, constantly searching for products that could actually make a difference. That journey led me deep into skincare — and eventually to Korean beauty. What began as a personal solution quickly grew into something bigger.
That’s how Bitter Honey was created — to share carefully selected, effective Korean skincare with others who are on their own skin journey.
Today, we are an international Swedish company offering authentic Korean beauty products. With a storage in Seoul, South Korea, and a smaller storage in Florida, United States, we’re able to deliver genuine products efficiently to customers around the world.
Bitter Honey AB
Storgatan 31
624 48 Slite
Sweden
Phone: +46739662284